This book has already been published in Europe in English and is successfully sold worldwide. It represents non-trivial authors’ view on the phenomenon of pleasure and stands out noticeably from other books on a similar topic. In a fun way, the authors tells us how to free ourselves of the yoke of pleasure, threatening not only the personal economic unfreedom, but also the degradation of the entire society. The book changes the perception of the pleasure as personal enjoyment and opens its dominant role in social development.
For marketers, top managers, politicians, PR-technologists, public figures, cultural figures and for all those who want to have a new look at their lives.